Nothing is for sale here. Freewill tips keep the site running. Want to help? → Tip via Paypal
Shock Headlines
I'm sure you've heard the term "shock headines" or "shock value" before. That's what this copywriting tactic is about, shocking your readers . . . just a little, but enough to draw interest.If you have ever seen article titles, post titles, or sales headlines similar to these:
I WAS A LOSER UNTIL [something happend]
EVERYONE LAUGHED AT ME UNTIL [I did something]
THREE-TIME LOSER FINALLY WINS BIG!
…then you have seen shock headlines in action. These type of headlines do get your attention, don't they? That's why they are used. They suck you in and make you want to keep reading.
Let's be honest here. If you can't generate interest in what you're selling, you won't make any money. It's as simple, and as difficult, as that.
Most people want to be successful at one thing or another in life. If they feel they can better their own life through your misfortune, or avoid mistakes you've made, some will buy into what you're selling.
This tactic has worked well for many marketers, but just the same, I'd use it sparingly. Using it too much, or too strongly, can make it seem contrived and less than genuine. There has to be a credible explanation behind it.
As always, test, test, test.
